Category: Typography

Typeface vs Font Featured Image
06Aug, 2018

The Ultimate Guide to Typeface vs Font: When to Use Each Term.

You’ve always said font but recently you have been hearing the term typeface? To add even more confusion to the issue, it would seem both terms are used interchangeably. So, what is a font? And what is the difference between font and typeface? Typeface vs Font Yes, there is a difference. But the great thing […]

type classifications
01Sep, 2014

Typography Tutorial: How to Choose Fonts Using Type Classifications.

The age old question: “What typeface or font should I use for this design?” Well, there’s no wrong or right answer to this question. However, there are guidelines that can help you make an informed decision. One of the first things that I teach my students in typography class is type classifications. Why? Because understanding the […]

Kerning Featured Image
04Aug, 2014

Kerning with InDesign: What is it? Examples. How to. Shortcuts.

In this month’s typography tutorial we explore kerning using InDesign. Kerning is something that is often overlooked by many designers; however, with only a few minutes work, adjustments to kerning can have a dramatic effect on the overall professionalism of a design— it’s all about attention to detail! So, let’s get started. Featured Image: Kerning by Roni Weinstein licensed under CC BY-ND […]

The measure featured image
02Jun, 2014

Typography Tutorial: Does your Paragraph Measure Up? How to Determine the Correct Width of a Paragraph.

In this month’s typography tutorial we explore paragraph width. In typography circles, this is known as ‘the measure’. Alongside paragraph alignment, the measure contributes to ensuring that the overall paragraph formatting is conducive to optimum readability. Featured Image: Full Stop by Sidney Lim YX licensed under CC BY-NC 3.0 What is The Measure and Why is it Important? The measure […]

paragraph alignment featured image
05May, 2014

Typography Alignment: Flush Left, Flush Right, Justified & Centred.

In this month’s typography tutorial we take a look at paragraph alignment. While on the surface it may appear that this topic is relatively straightforward, each alignment has its own nuances that contribute to the overall appearance and readability of the design piece. Featured Image: Full Stop by Sidney Lim YX licensed under CC BY-NC […]

text size featured image
20Jan, 2014

What font size should you use for body copy text and why?

This is a question I get asked a lot. What font size should I use for body copy text? And my response is always the same—it depends. Like most things in graphic design and typography there are no quick or easy answers, as many factors need to be considered when trying to successfully communicate a […]