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balance example
21Jul, 2014

The Principles of Graphic Design: How to Use Balance Effectively

In this month’s design tutorial we continue to explore the principles of graphic design. Over the past months I have introduced you to the theories of hierarchy, emphasis and contrast and this month we explore balance. Featured Image: “JAAAAA” by karoline grebe licensed under CC BY-NC 3.0 What is Balance Balance relates to how we arrange elements within the design space to ensure equal distribution […]

16Jun, 2014

The Principles of Graphic Design: How to use Contrast Effectively.

In this month’s design tutorial we continue to explore the principles of graphic design. Last month I introduced you to the theories of hierarchy and emphasis and this month we explore contrast, which goes hand-in-hand with these theories. Contrast is often a principle that is easily forgotten; however, as you will see, if used effectively it […]

Veranda restaurant visual identity
09Jun, 2014

5 Awesome Branding Examples for your Inspiration

In this week’s post we take a look at 5 awesome branding examples that are sure to inspire you when working on your next project. I’ve chosen to showcase the brand development of various business types from restaurants to an association for beekeepers! Additionally, I’ve included the rebranding of the Australian Graphic Design Association (AGDA) which I’ve seen […]

The measure featured image
02Jun, 2014

Typography Tutorial: Does your Paragraph Measure Up? How to Determine the Correct Width of a Paragraph.

In this month’s typography tutorial we explore paragraph width. In typography circles, this is known as ‘the measure’. Alongside paragraph alignment, the measure contributes to ensuring that the overall paragraph formatting is conducive to optimum readability. Featured Image: Full Stop by Sidney Lim YX licensed under CC BY-NC 3.0 What is The Measure and Why is it Important? The measure […]

12May, 2014

10 Great Examples of Overprint Design (and how to do it).

The overprint technique is one that can lead to the creation of interesting effects and visual interest within a design. It was once only used by Pre-press technicians to ensure a design would be correctly reproduced at the printing stage, but these days graphic designers use overprints in a creative way.  The technique is relatively easy to […]

paragraph alignment featured image
05May, 2014

Typography Alignment: Flush Left, Flush Right, Justified & Centred.

In this month’s typography tutorial we take a look at paragraph alignment. While on the surface it may appear that this topic is relatively straightforward, each alignment has its own nuances that contribute to the overall appearance and readability of the design piece. Featured Image: Full Stop by Sidney Lim YX licensed under CC BY-NC […]