16Jun, 2014

The Principles of Graphic Design: How to use Contrast Effectively.

In this month’s design tutorial we continue to explore the principles of graphic design. Last month I introduced you to the theories of hierarchy and emphasis and this month we explore contrast, which goes hand-in-hand with these theories. Contrast is often a principle that is easily forgotten; however, as you will see, if used effectively it […]

Veranda restaurant visual identity
09Jun, 2014

5 Awesome Branding Examples for your Inspiration

In this week’s post we take a look at 5 awesome branding examples that are sure to inspire you when working on your next project. I’ve chosen to showcase the brand development of various business types from restaurants to an association for beekeepers! Additionally, I’ve included the rebranding of the Australian Graphic Design Association (AGDA) which I’ve seen […]

The measure featured image
02Jun, 2014

Typography Tutorial: Does your Paragraph Measure Up? How to Determine the Correct Width of a Paragraph.

In this month’s typography tutorial we explore paragraph width. In typography circles, this is known as ‘the measure’. Alongside paragraph alignment, the measure contributes to ensuring that the overall paragraph formatting is conducive to optimum readability. Featured Image: Full Stop by Sidney Lim YX licensed under CC BY-NC 3.0 What is The Measure and Why is it Important? The measure […]